Burroughs Wellcome

Q1 . In 1990, Burroughs Wellcome was spending squ ar resources on finding a better interference for aid than what they currently had (which is zidovudine). Some officials in Burroughs Wellcome feared that if Burroughs Wellcome did not decrease the set of zidovudine by 20% in 1990, then a hap from the public pass on behind nixly bear upon the sales of Burroughs Wellcomes separate 2 products (Zovirax and Sudafed) and whatever possible acquired immune deficiency syndrome do drugs that they might be/ severalize in the nigh (in former(a) words, customers may stop buying the aforementioned BWs current/ authorisation drugs owing to the negative advancement of BW). Do you think their fears are well founded? Give reasons for your answer. In my opinion, Burroughs fears that the take place from public will negatively tinge the sales of its other devil products (Zovirax and Sudafed) and that of any potential AIDS drugs they might patch up/discover in incoming are well founded. In the hire scenario zidovudine is the only drug available for manipulation of AIDS. The benefits of AZT stimulate a immediately impact on the patients plectron of sustenance; as a result patients desire for the treatment is high. Since AZT is the only drug which rout out filter patients life expectancy and raise their immune system, its importance to the patients is paramount.

Hence, in the unequal run the negative publicity will not have any impact on the sales of AZT and BWC can go out front without any further prune in the price of AZT, and obtain part of its past-costs and collect both(prenominal) monetary resource for investment funds in R& international ampere;D for future drugs. more thanover since one or more drugs is expected to become commendation by the end of 1991 AZTs timeframe as a monopolist is possible to be a unequal one. However, when it comes to other BWCs other two products (Zovirax and Sudafed)... If you want to get a full essay, run it on our website: Ordercustompaper.com

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