About marketing Essay Example | Topics and Well Written Essays - 750 words

About foodstuffing - Essay ExampleThese strategies were part of The itinerary forward an initiative that the CEO adopted to make the company profitable. interbreeding Company recognized that separately of its merchandise segments has unique needs. In this regard, the company introduced new and stronger brands such new Fusion auto. In fix up to make the new brand attain stronger customer awareness, the company emulated Fusion studio, a promotional test that was focused at female customers who highly apprized the brand. During the promotion, women were offered free beauty services, music as thoroughly as fitness training (Magee and Ford 47). Another strong brand that Ford introduced in the market was the Ford Fiesta. Even though the company brands are focused at meeting the needs of unlike market segments, Ford Fiesta is a unique model that is accepted in all the market segments. The shift from luxury market in Europe to an emerging market in Asia is another evasive action th at Ford has adopted to excel in the global market. This has resulted to high demand for Ford models in mainland China and Asia leading to expansion of operations in the two countries. In addition to the introduction of electric vehicles, Ford has continued to emulate effective pricing techniques for its products making it to offer stiff competition to its main rival, Toyota labor Corporation.Trek Bicycle adopts various market segmentation variables to retain the loyalty of its customers. One of the major variables is life style and behavior. The company realizes that consumers who like to ride in city streets behave differently from those who value mountain riding. In the same way, magic spell some of its customers like a smooth ride, others prefer to experience rough terrains while riding. In this regard, the company focuses at retaining its city riders by selling to them electric motors and pedal-power bikes. Similarly, Trek offers full-suspension model to consumers who value c omfort while those who like to feel the terrain are offered with hard-tails.Gender